Why Facebook ads?
All of us know that the world has
become a global village and social media has become a giant in the modern
digital world. Billion and trillions of people are using social media
platforms; especially Facebook and Instagram are the most popular among all. With
such a big community Facebook has become essential for business purposes.
Millions of businesses both small and large are
integrated with Facebook. In the same way, many other important communities are
using Facebook to promote themselves. Therefore Facebook is considered the most
important component of marketing. Even
though there are many organic ways that can be used to promote an idea, brand
or community but many people prefer to get paid reach for their pages and groups.
For organic reach, you need time, a
well-planned strategy, and of course patience. That’s why the majority prefer to
run ad campaigns to grow their communities on Facebook. Especially business
owners and public or private organizations prefer to run ad campaigns because
they need instant and grand reach to their business or customers.
In short, Facebook ad campaigns are the most popular and most important part of digital marketing.
How to run Facebook ads?
If you know the culture, temperament, and environment of Facebook then it is not much difficult to set
successful ads on Facebook. Before getting started with Facebook ads you need
to do some search. For this purpose join similar communities and observe keenly
that what people are doing there. You need to note down;
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What
of content is being posted and what type of content is getting more engagement.
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What
is the time of posting content and in which time period it getting more reach or
more engagement.
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How
the people are responding to the content and how the admins are interacting
with them.
After getting the above information you
can design and plan your ad campaign on Facebook. It is necessary for getting
maximum results on a minimum budget. If you will run ad campaigns without having
a proper analysis of the desirable community then you may waste your money
for nothing.
Now, the next step is how to manage an ad
campaign on Facebook. If you have a proper analysis of desired community then
setting a successful campaign is not difficult. Here is step-by-step
instructions for setting up an ad campaign on Facebook.
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Go
to your page
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Open
ad manager, it may ask for signing in again for security purposes.
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If
you have not added a payment method yet then you have to add a payment method and
get that payment method to verify. Once you verified your payment method
successfully then you will be allowed to set an ad.
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Now,
you will see the different options for setting an ad i-e more leads, boost a post, promote the page, promote a website, or get more messages may be. You have to
select your desired target for which you are going to set an ad.
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After
selecting the target you have to select or to upload the content (Facebook
post). Keep in your mind that your content must match the Facebook policy
according to which an ad post should contain 20% text-only otherwise it will be
rejected.
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Now
add a description in the description box and set the budget and time duration. For
example, you are intended to run an ad for 5 days with a $20 budget then you have to
set the date; when to start, and when to end. Fix the budget $20; Facebook
will let you know about the daily budget, for example, here daily budget will be
$4.
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Now
set the target audience. For targeting the audience you need to select the
region, country, states, city, or area according to your need. Moreover, you can
specify your audience by selecting interests, demographics and hobbies, etc.
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Then
submit for approval. Once it is approved it will be live on Facebook and you
will get insights.
In short, Facebook ad campaigns are
useful and are easy to manage for everyone.
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